We got one athlete to do 30 sports in 30 cities in 30 days. We lived on a tour bus, showered every other day and almost died once.
It was the ultimate product demo.
Here's the trailer:
Andrew Zuchero / Aaron Wesner / Greencard
Our schedule each day was to set-up, shoot, break down, and edit on the bus on the way to the next location. We posted an episode per day on a custom Facebook page where people could follow along, comment and find out more about the products.
Since the products were literally fueling this crazy athletic feat, we were able to feature them in each episode pretty naturally without being sell-y. Sam's trainer could talk about the science and nutrition in each product. And about halfway through the tour, the Navy SEAL-turned-spokesman even started holding all the bottles with the logo to camera.
Here are some of my favorite episodes:
