To help indecisive Memorial Day travelers, we created a Twitter-based game that delivers your perfect destination in just a few clicks. 

The Roaming Gnome launched the game from his social handles, and people seemed to love playing all the way through – sometimes more than once. So much so that we accidentally blew the roof off Twitter's click-through benchmark for a brand campaign and got ourselves a spot on the #CreativeFavorites list.

Case study video with bad stock footage: 

We were able to work in the top 10 promoted Memorial Day booking destinations within the possible outcomes. And those destinations got shared out as people posted their results to their social feeds.