Somebody discovered there’s a few hundred people who have been listening to “upgrade to premium” ads for a solid decade and never tried it.

That’s a real commitment to freeloading.

So we decided to celebrate them, and turn them into our most vocal brand advocates by sending them a little gift.

We matched all the top Premium features to their lo-fi equivalents and gave them away for free, to access any time. Shared playlists? How about a splitter. Unlimited skips? Just wind that tape with a pen.